The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024 Read the report

Author: David Raab

Customer Data Platform (CDP)

Should You Build vs Buy a CDP? – CDP Institute

Should you build vs buy your CDP? The CDP Institute weighs in on this important consideration, and explains the risks.

What CDP Use Cases Should You Focus On?

Read these key findings and insight from our research into CDP use cases, how they’re implementing CDP tech, and what requirements they expect it to meet.

Leadership

Report: Organizational Engagement Drives Successful CDP Projects

Organizational engagement issues, not technical ones, are the main cause for failure in CDP deployment and ROI.

Author: David Raab

Should You Build vs Buy a CDP? – CDP Institute

What CDP Use Cases Should You Focus On?

Report: Organizational Engagement Drives Successful CDP Projects

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