The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024 Read the report

Author: Jan Hendrik Fleury

Digital fingerprint with a string of numbers as an identifier surrounded by a gold and white design that resembles a computer chip.

identity resolution

How To Implement Identity Resolution And Privacy Compliance With An Identity Graph In A CDP

By using an identity graph in a CDP, you can ensure compliance with data privacy regulations and implement identity resolution logic that is fully aligned with the consent of the customer.

Customer Data Platform (CDP)

How To Do More Accurate Targeting With Real-Time Data In A CDP

Using real-time data within a CDP offers more accurate targeting, better compliance, and better campaign performance overall.

Customer Data Platform (CDP)

Growing ROAS and POAS with Non-Customer Data in A CDP

While the core focus of a CDP is on all types of customer data, the right CDP should also allow for the activation of non-customer data to grow ROAS and POAS significantly.

Author: Jan Hendrik Fleury

How To Implement Identity Resolution And Privacy Compliance With An Identity Graph In A CDP

How To Do More Accurate Targeting With Real-Time Data In A CDP

Growing ROAS and POAS with Non-Customer Data in A CDP

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