2025 Gartner® Magic Quadrant™ for Customer Data Platforms Read the report
With the right data, sales and marketing teams can streamline efforts, enhance lead quality, optimize sales strategy, and segment their customers effectively.
Highlights from the CDP Institute’s July 2023 CDP Industry report reveal how the CDP market is shifting amid economic uncertainty.
Understand the do’s and don’ts when it comes to customer data analysis.
A successful digital transformation strategy requires understanding your digital maturity, key objectives, budget and resources, and the right tech partners.
Delivering profitable growth, and a new approach to personalization were key messages at Gartner Marketing Symposium.
Understand how to use big data to turn your customer experience strategy into measurable business practices with a CDP.
Connecting online and offline data to develop a cohesive omnichannel marketing strategy can improve customer experiences and grow your bottom line. Here’s how.