The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024 Read the report
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This year, we’ll see marketing strategies and MarTech solutions evolve. Experts weigh in on what they think will define the top marketing trends for 2023.
When integrated with a CDP, data visualization tools can help marketers easily transform customer insights into different data formats.
How can marketers quantify the added value that a customer data platform brings to marketing efforts, and across the business?
Marketers are cutting their budgets, and consumer spending is tight amid economic uncertainty. Can data efficiency help brands weather the storm?
What if there was an “easy button” to help marketers solve their biggest challenges? We asked marketing leaders to weigh in with what’s on their wish lists.
Exceptional holiday marketing starts with a personal touch. Here are five ways retailers can use customer data to make smarter marketing decisions this season.
Marketing leaders share their top tips and personalization best practices brands can use to create more personal connections with customers.
CDP.com asked marketers about how they use data to future-proof their marketing strategies during periods of economic uncertainty. Here’s what we learned.
Allison Schiff, AdExchanger, dives into the issue with tech jargon, and shares her perspective on marketing trends like cookieless, OTT, CTV and the Metaverse.
Marketing budgets have increased to 9.5 percent of overall company revenue in 2022, up from 6.4 percent in 2021, according to the Gartner 2022 CMO
A list of CDP.com’s favorite marketing influencers specializing in topics like martech, content marketing, digital marketing, ABM, AI, and more.
Marketers, stop optimizing within channels and start optimizing across channels. Learn how a holistic approach improves your overall customer experience.